ENGR 415/416 or BA 415/416 - New Product Development Sample Syllabus

Fall Term 1995, Winter Term, 1996


This hands-on, two term course, is jointly offered for final year seniors by the Colleges of Engineering and Business. Topics taught by a multi-disciplinary team of professors and industry practitioners include:

Offered in the Fall and Winter terms each year, the course must be taken in sequence to receive full credit. Each course is four credits (making eight credits total for the Fall and Winter terms). These courses count in lieu of ME or IME Senior Project, or toward meeting required courses in the Management and Marketing Options.

Fall Term

Week 1: Sept 26/28
Topic: Introduction to the course, Strategic Positioning, team forming
Lecturer: Gobeli et al
Reading: Ullman Chpt 1,2,6
Homework:
Week 2: Oct 3/5
Topic: Strategic Positioning, project selection
Lecturer: Gobeli
Reading:
Homework:
Week 3: Oct 10/12
Topic: Teams, Scheduling, Market research
Lecturer: Gobeli, Ullman, librarian
Reading: Ullman 4, Ullman handout
Homework:
Week 4: Oct 17/19
Topic: Market Research
Lecturer: Gobeli, Ullman
Reading:
Homework:
Week 5: Oct 24/26
Topic: Engineering Specifications
Lecturer: Ullman, Paul
Reading: Ullman 7
Homework:
Week 6: Oct 31/Nov 2
Topic: Team presentations, competitive force analysis
Lecturer
Reading:
Homework:
Week 7: Nov 7/9
Topic: Competitive force analysis
Lecturer
Reading:
Homework:
Week 8: Nov 14/16
Topic: Concept Design
Lecturer: Ullman
Reading: Ullman 8,9
Homework:
Week 9: Nov 21/ Thanksgiving
Topic: Intro to Mfg
Lecturer: Paul
Reading:
Homework:
Week 10: Nov 28/30
Topic: Concept Design, student presentations
Lecturer: Ullman, Paul
Reading:
Homework:
Finals Week Dec 4
Student Presentations

Winter Term

Week 1: Jan 2/4
Topic: Sales Forecast
Lecturer:
Reading:
Homework:
Week 2: Jan 9/11
Topic:Product Design
Lecturer: Ullman
Reading: Ullman 10,11
Homework:
Week 3: Jan 16/18
Topic: Manufacturing methods
Lecturer: Paul
Reading:
Homework:
Week 4: Jan 23/25
Topic: Product Design
Lecturer: Ullman , Paul
Reading: Ullman 12,13
Homework:
Week 5: Jan 30/Feb 1
Topic: Manufacturing
Lecturer: Paul
Reading:
Homework:
Week 6: Feb 6/8
Topic: Financial Analysis
Lecturer:Gobeli, Moreland
Reading:
Homework:
Week 7: Feb 13/15
Topic: Financial Analysis
Lecturer:
Reading:
Homework:
Week 8: Feb 20/22
Topic:Human resources
Lecturer:
Reading:
Homework:
Week 9: Feb 27/29
Topic: Patents, sources of $
Lecturer
Reading:
Homework:
Week 10: Mar 6/8
Topic:
Lecturer
Reading:
Homework:
Finals Week Mar 12

Note: readings should be done prior to class as it will be assumed that you have some basic knowledge of what is in the material.


Back to David G. Ullman's Home Page