Copyright David Ullman, Camas Inc.
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Some issues are:
•Design a front suspension system for a bicycle.
•What car should I buy? I want to go fast, in comfort.
•What should I do next on this project?
•How can we keep the brakes from squealing and still have good deceleration?
•What are we going to do about Bob?  He seems so disruptive.
•Find the best employee from the local talent pool for the new marketing position.
•Where is the best place for our new factory?
•What is the best Java applet to change the cursor color?
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Envisioning Risk
The risk of solving the wrong problem