Copyright David Ullman, Camas Inc.
64
A Belief Map
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
0.5
0.6
0.7
0.8
0.9
1
Knowledge
Confidence
Satisfaction
or Belief
.6
.7
.8
.9
.5
.4
.3
.2
.1
Evaluation risk
The risk of choosing a poor alternative
