Copyright David Ullman, Camas Inc.
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C
C
         DM1
     DM2
DM3
K
C
K
K
    W1                              W2                  W3
Sum
Team
Belief
Team Belief
Team Belief
Weighted Value
Total satisfaction
    W1                          W2                     W3
    W1                         W2                     W3
Customer
Importance
Weightings
Evaluation risk
The risk of choosing a poor alternative