Copyright David Ullman, Camas Inc.
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Envisioning =Understanding the Problem
SStep 1.   State the issue.
SStep 2.   Identify the customers.
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SStep 3.   Itemize solution features.
SStep 4.   Define targets.
SStep 5.   Measure importance.
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The Development of Criteria
Envisioning Risk
The risk of solving the wrong problem